Holga takes on Digital?

The backlash is on . . . .

Did you think your eyes were open? I'm afraid to say that until this very moment they have been closed. The unassuming Holga is here to save you from a future of digital pixels and images shared on small screens on cameras or phones. We have all become numbed with photography, there is no denying it, but a chunky camera made almost entirely of plastic has been put on this Earth to save us. It will reawaken your vision, fill you with joy, make you see beauty when you thought it had disappeared forever, and bring out sunshine on a cloudy day.


Of course, this quote is from the Lomography website, and they want you to buy a Holga, but I love the marketing angle. Reject digital! Return to your roots.

Funny, I was thinking the same thing.

However, everything I shoot is going to be scanned and processed in Photoshop anyway. There is no going back from digital, and that's alright with me.